[2026] LOA - UKI - Head of CMI Cosmetics & Fragrance

Overview

CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI role is to:

• Lead the consumer intelligence strategy for one of our beauty categories (Skin care, Make up, Hair care, Fragrance) in the country. Responsibilities include consumer and shopper behavioral understanding, assessment of business opportunities, consumer insight definition, methodological innovations, etc., and providing analysis and recommendations to inject consumer understanding into the group/division/brand/category’s growth strategy.
• Generate better understanding of the shopper journeys and the touch points that are relevant for the consumers.
• Understand market dynamics and brands that are successful. Analyze the evolution of the markets, sector and competition’s activities to inform the country business strategy.
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