[CX] Retail Marketing Specialist (Merchandise)

ASUS is seeking a proactive and detail-oriented Retail Marketing Specialist to enhance in-store performance and strengthen our retail presence. This role is essential in executing retail marketing initiatives, maintaining brand consistency, and utilizing data-driven insights to optimize performance across key retail partners.

Key Responsibilities

• Plan and implement retail marketing strategies across key channels (consumer electronics stores, IT dealers, and modern trade).
• Monitor market trends and competitor activities to identify growth opportunities and improve positioning.
• Lead and guide field teams (VM Specialist) to ensure strong execution of in-store marketing activities.
• Define and track KPIs related to store audits, display compliance, and visit frequency.
• Ensure consistent execution of ASUS brand identity across all retail touchpoints.
• Conduct regular store visits to uphold...