1:1 Communications Measurement Manager at TELUS

Transform customer engagement with TELUS in the Manager, 1:1 Communications Measurement & Growth role in Toronto. Use analytics to enhance decision-making and drive campaign success.
As a full-time Manager, you will lead reporting and measurement disciplines for 1:1 communications within the Communications & Personalization team. Your responsibilities include constructing measurement frameworks, facilitating data-driven insights, and leading a team focused on optimization strategies. Your experience will be pivotal in turning complex data into actionable recommendations.
Key Responsibilities:
• Design comprehensive KPIs and reporting structures
• Use analytics tools for performance evaluation
• Oversee optimization strategies for communication channels
• Collaborate on targeting and customer experience improvements
• Lead teams in campaign measurement and reporting
Requirements:
• Minimum 8 years in marketing measurement roles
• Proven ability to manage en...