Abbott Japan Nutrition: Brand Manager/Senior Brand Manager

**Primary Function / Primary Goals / Objectives** **（主な役割／目標／目的）**



The Brand Manager is responsible for developing and executing brand strategies for consumers to enhance brand equity and drive market competitiveness, including NPD and project through key milestone management. This role involves cross-functional collaboration across other function including HCP marketing, Pacific Asia marketing team, medical, Public Affairs, CE, product development, advertising, and sales to ensure brand consistency and growth.



Key responsibilities



+ Lead to implement the aligned brand strategies and plans for consumers.

+ When necessary, conduct market research and competitive analysis to refine brand positioning

+ Plan and manage advertising and promotional campaigns in line with the strategy.

+ Collaborate with HCP marketing team and regional marketing team to ensure brand alignment in product development.

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