Account Based Marketing Expert at Geotab

Take your marketing career to new heights as a Senior Account Based Marketing Manager at Geotab. Execute impactful strategies targeting enterprise accounts in a dynamic IoT company.
As an influential marketing partner, you'll work directly with Business Development Executives to align strategies with account-level priorities. Your role involves crafting targeted campaigns to drive engagement and accelerate deal progression. Build tailored plans and utilize AI tools to enhance marketing efforts and results.
Key Responsibilities:
• Manage 1:1 and 1:few ABM strategies
• Partner with sales teams to map strategic accounts
• Create tailored marketing content for accounts
• Execute targeted digital campaigns across channels
• Monitor engagement metrics and program success
Requirements:
• 8+ years in B2B marketing and 2+ in ABM
• Experience with platforms like 6sense or Salesforce
• Ability to lead multi-channel campaigns effectively
• Strong communication a...