Ad strategy - diagnostics

Job Title: Associate Director – Strategy
Location: Mumbai
About the Role
Truemeds is building a high-growth Diagnostics vertical as part of its next phase of expansion. We are looking for a highly driven Associate Director – Strategy to work closely with the leadership team and own end-to-end strategic initiatives for this vertical.
What will you work on?
1. Business Strategy & Growth
- Define the overall strategy and roadmap for scaling the Diagnostics vertical
- Identify growth levers across customer acquisition, pricing, product mix, and partnerships
- Drive 0→1 and 1→10 initiatives for new diagnostic offerings
2. Market & Competitive Intelligence
- Conduct market sizing, competitor analysis, and industry benchmarking
- Identify new business opportunities in preventive health, B2 B, B2 C, corporate wellness, etc.
3. Partnerships & Alliances
- Lead strategic partnerships with diagnostic labs, hospitals, healthcare providers, and tech partners