Ad tech /programmatic manager (news publisher)

About the Role :
We are looking for a highly driven Ad Tech & Programmatic Operations professional to manage, optimize, and scale programmatic monetization across our digital publishing platforms at ABP Network. The candidate will play a critical role in maximizing revenue yield, managing SSP/DSP integrations, and ensuring seamless ad operations execution.
Key Responsibilities:
Programmatic Revenue & Yield Management
Manage and optimize programmatic revenue across Display, Video, Native, and Mobile inventory.
Work closely with SSP partners and demand sources to maximize fill rates and CPMs.
Monitor performance metrics including e CPM, fill rate, viewability, and revenue trends.
Implement yield optimization strategies such as floor price management, header bidding, and demand diversification.
Ad Tech & Platform Management
Manage and optimize Ad Server platforms such as:
Strong knowledge of Google Ad Manager is MANDATORY
Header Bidding Platforms (Prebid /...