Adobe Target Expertise - 140668

Adobe Target Expertise

• Deep understanding of A/B Testing , Experience Targeting (XT) , and Multivariate Testing across multiple channels (PWS, App CWA, App Native, Browser CWA, Secure CWA).
• Ability to configure and optimise personalisation strategies using Adobe Target.
• Familiarity with Target-AEM integration for leveraging combined capabilities.

Access & Workspace Management

• Knowledge of Adobe Admin Console or equivalent for managing user roles (editor, publisher, etc.).
• Ability to create and maintain workspaces (QA, UAT, Production) for different platforms.

Web & App Testing

• Understanding of cross-platform testing (native apps, responsive web, secure/unsecure journeys).
• Familiarity with QA/UAT environments and deployment processes.