Adobe Target Specialist

The Adobe Target Specialist/Consultant will own and govern the platform, ensuring secure environments, activity setup, and seamless delivery of personalized experiences. This role requires delivering high-quality activities that drive measurable business impact and drives advanced integrations with Adobe Experience Cloud tools, manages AEM fragment application, and enables AI-powered personalization features.

**Position Responsibilities:**

_Platform Ownership & Activity Management:_

+ Own environments, properties, and permissions (prod/stage/dev), including Admin/API governance for users, hosts, properties, and activities to keep the platform secure and audit‑ready
+ Translate the brief into an activity spec: define hypothesis, primary/secondary KPIs, target audience, activity type (A/B, MVT, Experience Targeting, Auto‑Target/Auto‑Allocate, Recommendations)
+ Work with development/digital technology team to configure experiences in VEC/Form‑based Compos...