Ads Specialist

Job description:
The Ads Specialist is responsible for planning, executing, and optimizing paid advertising campaigns on TikTok Ads, Shopee Ads, and Lazada Ads to maximize sales and ROI. This role combines marketplace ad management expertise with social ad buying skills to drive qualified traffic, boost product visibility, and increase conversions for the company's e-commerce platforms.
Key Responsibilities
1. Ad Strategy & Planning
- Develop paid media strategies for TikTok, Shopee, and Lazada based on sales goals, product priorities, and seasonal campaigns.
- Identify high-potential SKUs for advertising and set clear objectives (sales growth, conversion, visibility).
- Conduct audience and keyword research for effective targeting.
2. Campaign Setup & Execution
- Plan, launch, and manage product ads, live stream ads, GMV Max campaigns, and other custom ads across TikTok, Shopee, and Lazada, focusing on maximizing GMV.
- Prioritize high-performing SKUs and ...