AD/SMM-Launch Lead

AstraZeneca

Full time China, China Business Operations Specialists

Posted:

March 02, 2026

Location:

China, China, China

Job Description

Launch Strategy & Planning: Translate brand strategy into a detailed, integrated launch plan covering objectives, milestones, resourcing, and KPIs; define success metrics and governance cadence.
Cross-Functional Leadership: Chair launch core team and workstreams (, Medical, Access, Regulatory, Supply Chain, Commercial, Digital, Training, Analytics); enable decision-making and remove blockers.
Go-to-Market Execution: Oversee omnichannel campaign readiness, promotional material development, field force planning, training, and channel activation; ensure MLR/PRC review compliance.
Market Access & Pricing: Partner on value narrative, pricing scenarios, payer engagement, and tender strategies; prepare objection handling and budget impact tools with Access/HEOR.
Evidence & Medical Readiness: Align on scientific platform, data dissemination, publication plan, congress strategy, and KOL engagement; coordinate medical education and evidence pull-through.
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Job Overview

Job Type: Full time

Location: China, China

Posted: March 02, 2026

Deadline: April 11, 2026