Advertising and Promotion

Responsibilities

• Assist to assess market opportunities and conduct research to understand customer needs
• Enhance customers experience through mall-wide promotions and events to drive shoppers' traffic and increase tenant sales
• Source for potential licensees to drive the mall's Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces
• Conceptualize, plan, develop and implement campaigns on annual marketing calendar effectively on a timely manner.
• Support in developing, tracking and managing marketing budget
• Plan, execute and manage advertising, promotion and digital marketing strategies
• Build and maintain good relationship with tenants and garner their participation in the mall's advertising & promotion activities
• Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects...