Analyste principal.e, Marketing automatisé et courriels

About the role

Fairstone Bank and its family of brands are seeking an experienced Digital Marketer with a focus on Marketing Automation and a strong emphasis on Email Marketing. The role involves driving customer engagement and retention across Fairstone’s portfolio, including Fairstone Bank, Fairstone, HT, Oaken, EdenPark, and Fig. You will execute day‑to‑day Marketing Automation operations, including promotional email campaigns, campaign measurement, and reporting. Collaboration with internal partners is essential to enhance and optimize campaign performance. The ideal candidate is a data‑driven analytical thinker with a proven track record of successful email campaigns.

Responsibilities

• Execute Marketing Automation strategies and tactics to drive customer acquisition through cross‑selling and retention.
• Build and execute promotional email campaigns and customer lifecycle journeys, identifying opportunities for optimization, including...