App Store Optimization Specialist (ASO)

About the company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time‑consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

About the Role

This role is responsible for driving App Store Optimization (ASO) growth across multiple global markets by leading keyword research, metadata optimization, and experimentation. The position focuses on improving app visibility, rankings, conversion rates, and organic installs through data analysis, A/B testing, and cross‑functional collaboration with SEO/SEM, Product, and Marketing teams.

Key Responsibilities

• Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.)
• Optimize metadata including titles, subtitles, keywords, and descriptions
• Plan and execute metadata‑focused A/B...