App Store Optimization Specialist

About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.
About the Role :
This role is responsible for driving App Store Optimization (ASO) growth across multiple global markets by leading keyword research, metadata optimization, and experimentation. The position focuses on improving app visibility, rankings, conversion rates, and organic installs through data analysis, A/B testing, and cross-functional collaboration with SEO/SEM, Product, and Marketing teams.
Key Responsibility :
Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.)
Optimize metadata including titles, subtitles, keywords, and descriptions
Plan and execute metadata-focused A/B tests (design work handled by the design team)
Imp...