Apparel designer

Purpose of the job:
To steer the creative effort in executing end-to-end design activities for a brand / category-Knits-collared tees ( while ensuring alignment with brand, customer and profitability requirements.
Role & Responsibilities:
Understands the Brand’s direction and overall growth plans; conducts competition analysis from a design perspective and research on industry forecasts / trends, etc.
Conduct primary & secondary research on fashion & lifestyle trends.
Consolidates research inputs along with fashion insights from the creative head, to finalize the design theme for a season.
Work on design matrix for the season, in line with the product team’s option brief, MRP guidelines as well as customer / buyer inputs.
Exploring the design parameters such as color, fabric, fit and patterns to create the season’s collection.
Design and create original and innovative designs & graphics using softwares such as Photoshop and Illustrator.
Ensures timely prepara...