APTPUO-Fall 2026-EMP5320

Description

:Principles of market-driven managerial decision making in a technological environment: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product and technology positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Marketing as creating customer value and benefits to the organization and its stakeholders.

Posting limited to:

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted (YYYY/MM/DD):

2026/05/15

Applications must be received BEFORE (YYYY/MM/DD):

2026/06/16

Expected Enrolment:

n/a

Approval date:

2026/05/15

Number of credits:

3

Work Hours:

39

Hourly Rate:

Enseignement / Teaching: $239.47 (2024-2025)

The academic year starts on September 1 and ends on August 31.

These rates do ...