Archetype Marketing Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description
The Archetype Marketing Lead is responsible for driving hyper-localized marketing strategies based on geo-archetypes to deepen market penetration and foster customer loyalty within specific territories. This role involves comprehensive analysis of micro-market dynamics and distinct archetypes, followed by the design, execution, and performance monitoring of tailored offers and BTL on-ground marketing initiatives. The Archetype Marketing Lead plays a critical role in translating insights into actionable strategies that resonate with unique local consumer segments.

Market Analysis and Strategy Development

• Analyze consumer behavior, competitive intensity, distribution gaps, and adoption barriers within specific towns or archetypes.