Area Sales Executive

Key Responsibilities (KRAs)

1. Sales & Revenue Growth

• Achieve monthly and annual sales targets for the assigned territory

• Drive primary and secondary sales through dealers and distributors

• Identify new market opportunities and expand territory coverage

2. Channel Management

• Appoint new distributors and dealers in the assigned area

• Maintain strong relationships with existing channel partners

• Ensure partner profitability and engagement

3. Market Development

• Increase brand visibility and product awareness in the territory

• Conduct promotional activities, dealer meets, and campaigns

• Monitor competitor activities and market trends

4. Collection & Credit Control

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