Area Sales Manager – Traditional Trade

Role Overview

The Area Sales Manager will be responsible for leading Traditional Trade sales operations across Cairo & Giza, driving revenue growth, strengthening distributor partnerships, expanding market coverage, and ensuring the achievement of sales and distribution targets.

The ideal candidate should have solid FMCG experience, strong market knowledge, and the ability to lead field sales teams in a fast-paced environment.

Key Responsibilities

Sales Management
Achieve monthly, quarterly, and annual sales targets
Monitor sales performance and ensure consistent business growth
Develop and execute sales plans aligned with company objectives
Ensure product availability and visibility across assigned territories

Distributor & Customer Management
Manage relationships with distributors, wholesalers, and key retail customers
Monitor distributor performance and e...