Job Description
An Art Director is a creator and a craftsman. It is his/her role to come up with ideas and craft conceptual, current and exceptional materials for any particular brief given in line with the direction mandated by the ACD/CD. He/she must also be able to understand brief and come up with fresh insights and innovative creative ideas/solutions to solve it, as well as be able to articulate and present them clearly to his/her ACD/CD. He/She should be able to execute the ideas well, across all platforms and formats. Furthermore, he/she must be able give sound recommendations on art direction during production. He/she must be able to see the ideas through from conceptualization all the way to post-production, and make sure the idea remains great and is executed well. Must follow directive from ACD/CD/ECD/CCO.
The Art Directors strengths are on these fundamental aspects:
1. Creative Development: Understanding the Brief to Insighting to Conceptualization
2. Craftsmanship
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