Asia Pacific - Regional Digital Marketing Director

Lead vision, strategic initiatives, and ongoing management of the digital marketing and media in Asia Pacific – which is a key strategic pillar driving the digital transformation agenda of Shiseido Asia Pacific

KEY RESPONSIBILITIES

Lead Regional Center of Excellence in Digital Marketing and Media, providing Subject Matter Expertise to local and regional brand teams, Ecom and CRM teams:

• Set the regional Strategy and Vision for digital marketing and media for Shiseido APAC based on regional business strategy and consumer insights for each brand
• Work with both local and regional brand teams to co-create annual local media investment/ allocation (between channels and between always on vs. campaign) strategies and execution plans
• Proactively advise local and regional brand teams, and regional Ecom and CRM team on data-driven media (paid, owned, earned) to drive various CRM and sales conversion objectives across whole AIPL (awareness, Inter...