Asia Pacific

MAIN PURPOSE

Shiseido Asia Pacific is looking to hire a Regional Brand Manager, Elixir.  Reporting to the Regional Brand Director for Cosmetics, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.

KEY RESPONSIBILITIES

REGIONAL STRATGIC DIRECTION TO MARKETS 

• • Translate the deep understanding of the prestige/ entry prestige skincare markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
  • Guide the new markets to ensure successful high impact brand launch.
  • Safeguard the brand equity and help markets balance brand building with commercial drive.

COLLABORATE WITH GLOBAL BRAND HOLDING

• • Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direc...