Assistant Brand Manager

About the Role

Location: Ermita, Manila

Role Type: Full-time

Department: Marketing

As an Assistant Brand Manager, you will be responsible for the development and implementation of your brand's respective Marketing Plan. You will ensure the timely execution of marketing initiatives and reviews the overall effectiveness during and post-implementation, and recommends improvements/enhancements to be made. Also, you will review the performance of the brands periodically, adjusts the Marketing Plans as deemed fit, and gather market-relevant insights and data through field visits, and through customer and consumer interface.

Other responsibilities include:

• Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans

• Manages implementation of brand marketing campaigns and evaluat...