Assistant Content Marketing Manager

Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters. As Assistant Manager, Content Marketing, you will be the engine of that shift – turning our brand, products and moments into culture-relevant stories across social and digital. You will think like a creator, move like an agency, and build like a brand owner, sitting at the heart of our in-house marketing team.

What you’ll own

• Strategize, plan and lead the content calendar for Goldheart across Instagram, Facebook, TikTok, Xiao Hong Shu, Lemon8 and emerging platforms – from insight and concept to publishing and optimisation.
• Build, own and continuously refine a strategic, always-on content calendar tied to brand campaigns, commercial priorities, seasonal peaks (festive, weddings, gifting) and trends.
• Work closely with brand marketing team to develop distinctive content pillars and recurring series (e.g. sty...