Assistant Digital Platform Engagement Manager

Responsibilities To support Asst Lead of Digital Platform Engagement, on strategic growth of Mediacorp's YouTube channels, by leveraging data-driven insights, platform expertise and audience strategy. The role drives digital audience expansion, maximise content performant and ensuring YouTube serves as a key pillar within the broader digital and content ecosystem. Scope of the role The role oversees the growth and performance of Mediacorp's YouTube channels. Responsible for optimising channel performance, content operations & workflow management, driving audience engagement and performance analysis & reporting, while ensuring alignment with brand and business objectives. Key Responsibilities Develop content releasing strategy that aligns with YouTube channel objectives. Content calendar planning and identify content opportunities, shaping the content mix (shorts, long-form, livestreams). Optimize content discoverability through SEO, titles, thumbnails, metadata, playlists etc. Oversees...