Assistant Director (Digital Marketing)

The Marketing Communications (Digital Marketing) Assistant Director will be responsible for promoting Gardens by the Bay and its products across digital and social channels, strengthening brand presence, and driving measurable business growth through data-driven marketing strategies. This role covers all aspects of digital and marketing communications, from strategic planning to performance optimization, ensuring alignment with overall business goals.

Key Responsibilities:

Strategic Thinking & Planning

• Develop, execute, and manage long and short term marketing strategies across paid, owned, and earned channels.
• Align digital initiatives with corporate objectives and brand positioning.
• Utilize data-driven insights to identify opportunities for conversions and engagements.
• Strong understanding of customer acquisition funnels, lifecycle marketing, and audience segmentation.