Assistant Director/Director, Loyalty & Digital Platform (RWS Unified App)

Job Summary

The Assistant Director/Director (RWS Unified App) will lead the strategy, development, and optimisation of RWS’s Unified App — a single digital gateway integrating Loyalty, Attractions, Hotels, Dining, Retail, Events and future ecosystem partnerships.

This role is accountable for transforming fragmented guest touchpoints into a seamless, data-driven, commercially optimised super-app experience that drives:

• Incremental revenue
• Cross-BU conversion
• Member engagement & retention
• Operational efficiency
• Data centralisation & personalisation

Key Responsibilities

1. Product Strategy & Roadmap

• Responsible for the Unified App vision and roadmap aligned to RWS 2.0 transformation
• Prioritise features based on commercial impact, guest friction points, and cross-BU value
• Lead phased rollouts (MVP → optimisation → ec...