Assistant Director/Director, Digital Marketing

Job description:
Job Summary: Resorts World Sentosa is seeking a strategic and results-driven Digital Marketing Director to lead our digital marketing efforts with a strong focus on performance marketing and direct sales conversion. This role is responsible for developing and executing data-driven regional and local campaigns that drive customer acquisition, conversion, and ROI across all direct and digital paid, owned and earned channels. The ideal candidate is both analytical and creative, with deep expertise in media, conversion rate optimization, and marketing analytics. Key Responsibilities: Strategic Thinking & Planning Ability to develop and execute long-term digital marketing strategies across paid, owned and earned channels aligned with business goals. Strong understanding of customer acquisition funnels and lifecycle marketing. Performance Marketing Expertise Develop and deliver a full funnel marketing approach across social media, digital, e-commerce, social commerce, aff...