Assistant General Manager/General Manager

Role Overview
We are seeking a VP of Business Development to lead growth and market expansion across Southeast Asia, with an initial focus on Singapore, Malaysia, and Vietnam. This role will drive regional go-to-market strategy, develop strong partnerships with brand principals, and build a sustainable, KPI-driven sales pipeline supported by scalable automation solutions.
The role carries P&L responsibility for the region and requires a leader who combines commercial discipline, solutioning depth, and execution focus.
Key Responsibilities
Regional Strategy, P&L & Performance Management
Develop and execute regional business development strategies across Singapore, Malaysia, and Vietnam.
Own regional P&L, including revenue, margin, and cost performance.
Define and manage KPIs covering pipeline health, win rates, deal quality, and customer growth.
Lead annual budgeting, forecasting, and revenue planning for the region.
Partnership & Brand Management
Act as th...