Assistant Manager- Brand Marketing

JOB DESCRIPTION:

• 1. Develop and execute brand strategy:
• Define and articulate the brand vision, mission, values, and positioning.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Develop and implement integrated marketing campaigns across various channels (digital, social media, print, etc.).
• Oversee brand identity guidelines and ensure consistency across all touchpoints.
• 2. Manage brand performance:
• Track key performance indicators (KPIs) and analyze campaign results.
• Identify areas for improvement and make necessary adjustments to the brand strategy.
• Monitor brand reputation and address any negative feedback or crises.
• 3. Product launches and innovation:
• Develop go-to-market strategies for new products and services.
• Collaborate with cross-functional teams (product development, sales, etc.) to ensure successful product launches.
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