Assistant Manager, CRM & Customer Engagement (1 Year) - 7500

Responsibility:

CRM Program & Campaign Planning

• Develop and manage the CRM program roadmap and activity calendar to boost sales growth.
• Ensure all CRM initiatives are on-brand, targeted, and personalized
• Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.
• Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

2. CRM Activities Execution

• Design full funnel customer journey, including offerings, experiences and communications.
• Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).
• Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.
• Align with key stakeholders on all strategies and tactics and end to end coordination

3. Project Man...