Assistant Manager Marketing

Digital Campaign Management Plan, execute, and optimise multi-channel digital campaigns (Meta, Google Ads, LinkedIn, etc.).

Responsibilities

• Develop performance‑driven social media strategies aligned with business objectives.
• Monitor campaign KPIs including CPC, CTR, ROAS, and conversion rates.
• Conduct A/B testing to improve engagement and lead generation.
• Assist in annual and quarterly marketing planning.
• Support brand positioning and digital presence enhancement.
• Conduct competitor and market analysis to identify growth opportunities.
• Contribute to content strategy and campaign messaging frameworks.
• Analyse campaign performance and prepare actionable reports.
• Provide data‑backed insights for continuous improvement.
• Collaborate with sales teams to align marketing‑qualified leads (MQLs).
• Work closely with creative, content, and sales teams.
• Coordinate with exter...