Assistant Manager Marketing

Digital Campaign Management

• Plan, execute, and optimise multi-channel digital campaigns (Meta, Google Ads, LinkedIn, etc.)
• Develop performance-driven social media strategies aligned with business objectives
• Monitor campaign KPIs including CPC, CTR, ROAS, and conversion rates
• Conduct A/B testing to improve engagement and lead generation

Strategic Marketing Support

• Assist in annual and quarterly marketing planning
• Support brand positioning and digital presence enhancement
• Conduct competitor and market analysis to identify growth opportunities
• Contribute to content strategy and campaign messaging frameworks

Performance Analytics & Reporting

• Analyse campaign performance and prepare actionable reports
• Provide data-backed insights for continuous improvement
• Collaborate with sales teams to align marketing-qualified leads (MQLs)

Cross-F...