Job Description
Job Title: Assistant Manager of Retail Activation
Location: Shanghai, China
Reports to: Senior Retail Experience Manager
Job Purpose:
This role is responsible to help architect and build a seamless client journey and activation across retail touchpoints, to elevate brand presence and impact in retail space to help drive sustainable commercial growth for offline stores.
Key Responsibility
Retail marketing strategy and plan
Lead end-to-end campaign lifecycle management, from design and execution to performance tracking, and ROI analysis, to identify gaps between actual sales and forecasts, and implement actionable optimization plans.
Drive cross-functional collaboration with Commercial, Product, Supply Chain, and Digital teams to ensure synergy and alignment in packaging, inventory and initiatives for seamless omni-channel execution.
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