Assistant Manager-User Engagement

Assistant Manager – User Engagement
Location:

Kolkata (Work from Office)
Type:

Full-time, Permanent

What You'll Do:
Build and execute end-to-end user engagement strategies that move the needle on activation, retention, and revenue. Specifically, you'll:
Own the full user lifecycle — onboarding, activation, retention, and win-back — through in-app messaging, push, email, and other channels
Design and run push notification campaigns that users actually want to open
Dig into behavioural data (DAU/MAU, session length, retention cohorts, funnel drop-offs) to find what's working, what isn't, and what to try next
Run continuous A/B tests on messaging, UI/UX, and user flows to compound small wins into big ones
Partner with content, design, and engineering to ship experiences that match what users actually want
Collaborate with monetisation and growth specialists on promotions, in-app activity, and ad strategies that drive revenue without hu...