Assistant Manager/Senior Executive, eCommerce Product Marketing

Position Summary

The Product Marketer in the AV division will take ownership of the Online Exclusives portfolio — from market analysis, competitive benchmarking, go-to-market strategy, to sales promotions and sustenance. This role will work closely with Product Category Leads within the team to ensure a synergized, non-conflicting assortment that creates incremental growth for all categories within the division .

Role and Responsibilities

• Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for Online Exclusives.
• Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Product Category Leads to define winning product strategies.   
• Drive Sell-out : On-going monitoring of sa...