Assistant Manger Marketing - Foods (FMCG)

Job Description

- Execute brand strategies and integrated marketing initiatives across campaigns and product launches.
- Convert strategic direction into actionable execution plans, including timelines and measurable deliverables.
- Manage end-to-end project implementation to ensure timely and high-quality delivery.
- Oversee product launch processes from concept validation and product testing to full market readiness.
- Ensure consistency between brand positioning, campaign messaging, and commercial targets.
- Identify potential operational risks and implement corrective actions proactively.
- Track and evaluate campaign performance, providing recommendations for optimization and improvement.
- Develop and implement KOL strategies aligned with brand and marketing objectives.
- Assess and approve KOL selection based on audience relevance and brand fit.
- Supervise briefing processes, content direction, and quality control.
- Ensure cam...