Assistant Marketing Manager 行銷副理

Role Purpose

The Assistant Marketing Manager drives integrated, data-informed marketing to grow audiences, registrations, and brand awareness across exhibitions, conferences, and digital programs. The role blends hands-on execution with light leadership—co-owning campaign planning, overseeing agencies and freelancers, ensuring brand consistency, and optimizing performance across paid, owned, and earned channels. Primary focus is on digital and campaign operations; the role provides secondary support for Communications & Brand Messaging and Events as needed. The Marketing Executive is the primary owner of these two workstreams, with this role providing backup and surge capacity during peak periods, live events, and leave cover.

Key Responsibilities

1. Integrated Planning & Coordination
   
   • Co-develop annual and campaign-level marketing plans, budgets, and channel mixes aligned to business goal...