Assistant Vice President, CCPF

CIMB Group
Full-time Malaysia, Malaysia Other-General
Posted:
March 03, 2026
Location:
Malaysia, Malaysia, Malaysia

Job Description

Description
  • Grow the Bank's market share of credit card portfolio, billings and formulate campaigns that maximizes the portfolio's profitability.
  • Plan, develop and implement strategic usage campaigns and programs to grow cards billing and receivables to achieve the business and financial objectives.
  • To plan and execute targeted campaigns to reduce attrition and spend inactive amongst the inactive pool of customers
  • Constantly monitor and review the cost and provision against forecast/budget. 
  • Drive campaigns via omni-channel approach effectively with optimum marketing cost.
  • Engage and work interdependently with internal stakeholders and strategic partners to continuously increase customer engagement, deliver superior rewards, increase revenue and reduce attrition. 
  • Enhance overall customer experience by reviewing and ensuring robust processes and workflows are in place to increase the efficiency and effectiveness of the Bank's...

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Job Overview

Job Type: Full-time
Location: Malaysia, Malaysia
Posted: March 03, 2026
Deadline: April 12, 2026