Assoc Director, Brand Rybelsus
Novo NordiskJob Description
About position
1) Independently develop Rybelsus brand strategy to achieve business objectives in short and medium term:
• Drive the development of short-term and medium-term brand plans
• Develop impressive brand story and strategy for Rybelsus to support fast uptake in China market, with clear strategy-to-action communication and alignment
• Contribute to the overall GLP-1 portfolio strategy development with insightful inputs
• Manage brand promotion budget to ensure effectively meet business objectives and company polices
• Approver & owner & reviewer of promotional materials
2) Manage brand team and collaborate with different stakeholders effectively
• Motive and develop direct reports to meet business goals/objectives and support further development
• Follows up on the performance of direct reports, plan and implement corrective actions if necessary
• Ensure a good communication and coope...
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