Associate Brand Manager

Job description - (ABM) - Food Category

I. PRINCIPAL PURPOSE of the POSITION

To contribute in the attainment of the corporate objectives primarily through the achievement of annual business plan through the brand management process. The brand management process involves the planning, implementing, and evaluating existing brands to build a strong equity across different markets and/or channels. It anchors on product positioning then aligns pricing, placement, and promotion to satisfy market needs. It includes market gap analysis, portfolio planning, setting of strategies and implementing programs to compete effectively in the market, utilizing both above-the-line (ATL) and below the line (BTL) activities coordinated within commercial team and other key units. This will also include assessment, recommendation, and creating launch plans of relevant new products for commercialization in the identified markets.

II. SPECIFIC DUTIES, SKILLS and RESPONSIBILITIES <...