Associate Director, Media Strategy and Planning

The Associate Director, Media Planning plays a senior role in developing and executing data-driven digital media strategies that support client objectives across the US healthcare market. This role partners closely with analytics, creative, and content teams to deliver integrated, high-performing campaigns. The Associate Director also serves as a primary client contact, providing strategic leadership and operational excellence across accounts.

What You’ll Do

• Develop and lead comprehensive digital media plans across paid search, paid social, programmatic, and video channels.
• Partner with Analytics to define measurement frameworks, interpret performance data, and optimize campaigns against KPIs.
• Collaborate with Creative and Content teams to inform messaging, formats, and channel strategy based on media insights.
• Serve as a day-to-day client lead, presenting media strategies, performance reporting, and ...