Associate Director of Marketing at Western University

Join Western University as the Associate Director of Recruitment Marketing, leading impactful strategies for attracting prospective students locally and globally. Drive initiatives to enhance brand awareness and boost enrolment.
In this role, you will lead comprehensive recruitment marketing strategies, overseeing multi-channel campaigns to promote Western’s offerings. Collaborate with the Office of the Registrar and various faculties to develop compelling marketing assets, leveraging audience insights to refine outreach strategies. Your focus will be on ensuring brand consistency while managing performances through sophisticated analytics.
Key Responsibilities:
• Lead the creation of integrated recruitment marketing campaigns
• Oversee execution of social media and digital initiatives
• Collaborate across departments to drive student engagement
• Manage relationships with marketing agencies and vendors
• Analyze marketing performance metrics for continuous improve...