Associate Manager, Lifecycle Marketing Toronto, Canada

Position Overview

As an LCM Supervisor, you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres. This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices. You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives.

What You'll Do

Manage a team of Lifecycle Specialists.

Take ownership of specific game genres and business verticals, driving annual growth targets.

Develop execution plans of the broader strategies for owned games.

Manage team goals, ensuring roadmap completion through effective people management.

Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency.

Serve as the primary problem solver for LCM Specialists, includi...