Associate Marketing Director - Digital and Consumer Connections

**Primary Function**

Drive digital transformation for Abbott Nutrition (ANI) Philippines through developing profound understanding of the digital consumer journey and leverage the digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.



+ Oversee development and execution of annual activation & CRM plans across all brands with clear KPI’s and participate as required in presentations to Abbott senior management.

+ Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value

+ Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary



**Major Responsibilities**



**Digital**

To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer j...