Associate Retail Activation Manager - General Trade

The Associate Retail Activation Manager is responsible for supporting the planning and execution of retail and trade activation initiatives across General Trade channels. The role focuses on driving strong in-store execution, improving product visibility and availability, and ensuring effective rollout of channel programs aligned with commercial objectives.

This role will work closely with Sales, Marketing, distributors, and third-party partners to ensure timely and consistent execution across assigned territories.

Key Responsibilities:

Trade Activation & Field Execution

• Support the development and implementation of General Trade activation programs and channel initiatives
• Coordinate execution of trade promotions, merchandising activities, and in-store campaigns
• Ensure timely deployment of POSM materials, trade kits, and activation requirements
• Conduct regular trade checks and field visi...