ATL Media Planner

ATL Media Planner
Location: Johannesburg, South Africa
Salary: R35,000 per month (Negotiable based on experience)
Industry: Media & Advertising
Role Overview
The ATL Media Planner is responsible for developing strategic, data-driven Above-The-Line media plans across TV, radio, print, cinema, and OOH/DOOH.
The role requires deep knowledge of the South African media environment, consumer habits (by province, LSM, language), and channel effectiveness. You will work closely with strategists, creative teams, and media buyers to deliver insight-driven, cost-efficient media solutions aligned to client objectives.
Key ResponsibilitiesMedia Strategy & Planning
Develop ATL media plans tailored to target audiences using local market insights
Determine optimal channel mix across TV, radio, print, OOH, and cinema
Build detailed schedules, flowcharts, and flighting plans to maximize reach and frequency within budget
Use audience measurement tools (TELMAR, NIELSEN, RA...