Audience Manager

Agency :

Havas Group

Job Description :

The Audience Architect Senior is responsible for ensuring the integrity and fidelity of the audience throughout the Mx system, starting with defining the Growth Target (in support of Intelligence team) and developing audiences for Mx activations and measurement, in conjunction with Intelligence, Channel Experts and Data analyst.

Mission & Responsibilities

• Define target and develop audiences for Mx activations and measurement
• Identify growth targets, leverage appropriate data sources to understand those targets, and support designing an audience-centric approach to media planning
• Analyze and synthesize ID and non-ID based data, extracting actionable human insight from a range of proprietary and partner resources, including Havas Media's identity-based addressable audience platform, as well as syndicated survey data, social listening, and primary research
• Support advanced segmenta...