AVP, Head of CRM

Overall Duties And Responsibilities

• Leads the CRM function, covering all aspects of direct marketing campaign development and execution, including precision marketing practices, customer lifecycle management, analytics and insight mining, and channel management.
• Collaborates closely with business stakeholders and leadership teams to align on priorities and strategic direction.
• Leads the continuous improvement of CRM processes, practices, tools, and skill sets to drive more effective campaign development, execution, and portfolio optimization.
• Champions the use of customer lifetime value as the north star for all company initiatives, CRM or otherwise.

Knowledge, Skills, And Behaviors

• Customer-centric, value-based mindset.
• Deep understanding of precision marketing frameworks and principles of marketing science.
• Proficiency in data analysis and statistical reasoning.
• Strong le...